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How many languages does it take to stay competitive online?
NatalyKelly1.wav :08 “...about 11 languages.”
NatalyKelly1.mp3 :08 “...about 11 languages.”
And Nataly Kelly Chief Research Officer with the independent research firm “Common Sense Advisory”, those numbers keep growing each year. Their latest report, "The Top-Scoring Global Websites," includes a ranking of the world's 100 best websites for global and multilingual visitors. Out of a maximum Global Web Score of 10, Google topped the list at 9.56, followed closely by Facebook – at 9.53, and YouTube, scoring 9.51.
OPTIONAL ADDITIONAL COPY: Other companies that top this year's leader board include Wikipedia (9.43), Samsung (9.11), Blackberry (9.10), and HP (8.97). Language isn't the only thing that determines Web globalization success. The firm's Global Web Score evaluates sites using 20 scoring areas, including the total addressable audience the site can reach and the spending power of the linguistic communities it supports.
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A Google official is quoted s saying they plan to make all of their products available in the world’s top 40 most spoken languages covering 99 percent of Internet users worldwide. That's part of the reason Google scores at the top in a new report. But 40 languages really just scratches the surface:
NatalyKelly2.wav :10 “...of the world's population.”
NatalyKelly2.mp3 :10 “...of the world's population.”
That's Nataly Kelly, Chief Research Officer with the independent research firm “Common Sense Advisory”. Their new report, "The Top-Scoring Global Websites," includes a ranking of the world's 100 best websites for global and multilingual visitors. She says they have determined it takes at least 16 languages for a web site to stay competitive online, globally. Also in the top 10, Facebook, YouTube, Wikipedia, Samsung, Blackberry, and HP .
OPTIONAL ADDITIONAL INFO: Complete news release
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